DO IT RIGHT, FROM THE START, AND THE POSSIBILITIES ARE INFINITE
Mobile apps aren’t just for big corporations. Apps can help local small and medium businesses grow by reaching more potential customers on the devices they can’t seem to live without.
The mobile app market is predicted to grow 270 percent to $189 billion by 2020. Estimates also predict the app store will hit 5 million apps by 2020, more than doubling its current size.
The average American spends more than two hours on their mobile device each day, with 86 percent of that time spent within mobile apps. If you want their attention, you need to grab it where you can.
More small business owners should be taking advantage of the tools and technology that help them communicate and retain customers while at the same time targeting potential customers.
According to recent data, nearly half of small businesses are expected to adopt a mobile app by 2017. Small businesses are building apps to increase sales (55%), improve customer experience (50%) and to become competitors in a specific market (50%). According to Smallbiztrends.com, “apps are no longer a mere branding exercise for small businesses. From simplifying online purchases to providing easy-to-access information, apps provide countless benefits for small business owners.”
You may think mobile apps are out of your price range and will take months to develop. You may be surprised to learn that you could have an app for less than the cost of a full-page print ad and have it in the store before spring training ends in Southwest Florida.
Having an app for your business is a great sales and marketing tool you can use to boost your business. It’s not just a tool for large enterprise. Think big and use the tools others find successful.
Consumers expect you to fit into their lifestyle. If you make it easy for them to purchase your products and services and interact with your brand, you will likely find yourself one of the preferred apps on their phone.
If your company, products or services are too hard to find on a mobile device, you are missing customers. We all know some people can’t leave home without their phone. They would rather be late to work and go back and get it than spend a few hours without a handheld device for communication and information at their fingertips.
As a business owner, you are always looking for ways to boost business but are you using the power of mobile technology?
Here’s a look at a few ways your business can benefit from your own app.
Like text messaging, push notifications can be sent immediately and get immediate results. There are very few marketing tactics that can get your customers to respond so quickly. Ninety to ninety-five percent of users respond within four minutes. Best of all, push notifications are free! They can easily give you your biggest ROI in marketing dollars.
You can send time-sensitive information to consumers using push notifications and reach a broad section of your customer base with just a few keystrokes on your computer or your own mobile device.
You’ve heard the saying it costs more to get a new customer than retain a current one. How are you retaining your customers? Do they use your product or service and then you ignore them?
While loyalty programs with large databases used to be the purview only of major chains, independent and locally owned businesses can now reward loyal customers.
Whether it provides discounts to customers who regularly spend money at your business or reminds customers of specials and deals, mobile technology connects your company with the people who can help make it even more successful.
Digital punch cards are one such loyalty program you can use to reward your customers. The cards are stored in the app and are always available. Even better, that also means they can’t be lost, misplaced or forgotten. Talk about keeping those customers happy, right?
Major corporations for years have kept huge databases of information on where their customers live and shop. For a local business, that type of geo-targeting can be even more valuable. You can reach your customers who enter a certain location—think the area around a shopping center or a certain radius around a business district. By targeting your marketing efforts on those consumers who are within close proximity to your business, you can reduce your advertising budget and get more bang for your buck.
Most important, mobile technology allows you to reach a new customer base and grow your business by exposing your brand to a new, often tech-savvy audience.
You can reach consumers in new and exciting ways. You have the technology available to you and the experts who know how to use it. Are you using all the tools you can to help grow your business? If not, it’s time to start.
If you aren’t sure how to get started, we can help with a free consultation. We can help you determine what would be most effective for you. Give us a call at 239-465-0310. Getting an app for your business doesn’t have to be expensive, time-consuming and overwhelming.
ActiveData Mobile is a ‘right from the start’ digital marketing agency. We offer Mobile Apps, Mobile Websites, Text Marketing, Mobile Directories, Mobile Advertising, Local Search, Reputation Monitoring, Social Media Management, PPC Campaign Management, and more!
Reviews are valuable to businesses, but many business owners don’t realize just how valuable they are. That’s why it is one of the most overlooked and under utilized marketing tools businesses have at their fingertips. Reviews are an important way to interact with your customers, boost your brand and increase revenue. But, they are also aContinue Reading
PPC, or a pay-per-click campaign, is a form of Internet marketing that only charges advertisers a fee each time someone clicks on their digital ad. Theoretically, the advertiser is only paying for ads that get them some sort of results or actions. This is a method to determine the cost or value of many digitalContinue Reading
News releases helpful for informing and searching News releases are a way to bridge the gap in communication between a company and their audiences, whether they are current or prospective customers. Marketers need to utilize traditional public relations tactics such as pitching influencers and distributing news releases. Added to that, Google is also looking for organic, original brandedContinue Reading
SEO helps websites become search-engine friendly SEO or “search engine optimization” is a way to get at the forefront of people’s search for topics or the business you specialize in. You may have heard of the term, but you might not know the specifics of how it works. Search engine optimization (or SEO) is the process of getting onlineContinue Reading
Google’s Mobile Search changes can help your business if you are ready. Ready or not, it is coming tomorrow. From our friends at Manta: Google is at it again, modifying their top-secret search algorithm. Google has long-considered mobile usability a factor in ranking sites, and now they are giving it more weight. If you’re a part ofContinue Reading
Need a Mobile Website? Let Google Analytics help you decide. There are still some business owners that are not sure if they need a Mobile Website – enter Google Analytics and Mobile Websites. To be fair, business owners are busy running the day-to-day operations of their business and don’t always have the time to lookContinue Reading
Coupons and Offers Drive Sales for SMB’s A new report by BIA/Kelsey estimates that Nearly One-Third of Annual Sales Driven by Promotions, Coupons, Deals and Discounts. Loyalty Programs are also found to be used by 44.3& of SMB Plus Spenders. According to the latest wave of BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of small andContinue Reading
Both SMS Text and Email marketing are important tools in today’s marketing mix. While both are valuable they serve different purposes, and it is important to know which tool to use for which type of information. With that knowledge, you can then decide who wins the SMS versus Email Marketing war! The numbers can’t beContinue Reading
Every day more and more companies and going Mobile by adding a Mobile Website, Mobile App and/or SMS Marketing Program to their overall Marketing Mix. These businesses realize that they need to be where their customers are… on Mobile. However, that does not mean that challenges don’t exist. According to June, 2014 poll by Ascend2,Continue Reading