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Why are reviews so important?
Although more people understand the value of online reviews, we still get business owners asking why they should devote time (and money) to online reviews?
One of the first questions business owners should ask themselves as they consider ways to grow their business is “How do I search for a business or service when I need it?” Then, ask how you think your customers find you. They are probably pretty similar.
Would you choose the business with the 1 or 2 star rating or the one with 4 or 5? Your customers likely are looking for the businesses with the highest ratings.
Have you searched your business to see how many reviews you have and how many stars?
The number of reviews and the ratings are important. People do make decisions based on a business’ rating.
In fact, 92% of consumers now read online reviews vs. 88% a couple years ago, and star rating is the number one factor used by consumers to judge a business. The stats have been widely reported in various studies we constantly review. It’s not just what one company says on a sales sheet.
Responding to reviews is an important part of managing your business reputation. It’s not only important to monitor what is being said about your business but also to respond in a professional, effective way that shows customers you care about their experience. Your response can turn a 1 star into a 4 or 5, itContinue Reading
Preparing your business for a hurricane will help you reduce any potential damage, make it easier to return to business after the storm and help you focus on your personal and family needs. The No. 1 priority in preparing for a hurricane, tropical storm or any other potential disaster is to make sure you andContinue Reading
iPhone is celebrating its 10th anniversary today. It’s hard to believe an entire decade has passed since the first iPhone went on sale. The technology when the iPhone first launched seems almost primitive now. What did we do before we could ask our mobile phone any question and it would give us an answer? HowContinue Reading
Mobile apps aren’t just for big corporations. Apps can help local small and medium businesses grow by reaching more potential customers on the devices they can’t seem to live without. The mobile app market is predicted to grow 270 percent to $189 billion by 2020. Estimates also predict the app store will hit 5 millionContinue Reading
Reviews are valuable to businesses, but many business owners don’t realize just how valuable they are. That’s why it is one of the most overlooked and under utilized marketing tools businesses have at their fingertips. Reviews are an important way to interact with your customers, boost your brand and increase revenue. But, they are also aContinue Reading
PPC, or a pay-per-click campaign, is a form of Internet marketing that only charges advertisers a fee each time someone clicks on their digital ad. Theoretically, the advertiser is only paying for ads that get them some sort of results or actions. This is a method to determine the cost or value of many digitalContinue Reading
News releases helpful for informing and searching News releases are a way to bridge the gap in communication between a company and their audiences, whether they are current or prospective customers. Marketers need to utilize traditional public relations tactics such as pitching influencers and distributing news releases. Added to that, Google is also looking for organic, original brandedContinue Reading
SEO helps websites become search-engine friendly SEO or “search engine optimization” is a way to get at the forefront of people’s search for topics or the business you specialize in. You may have heard of the term, but you might not know the specifics of how it works. Search engine optimization (or SEO) is the process of getting onlineContinue Reading
Google’s Mobile Search changes can help your business if you are ready. Ready or not, it is coming tomorrow. From our friends at Manta: Google is at it again, modifying their top-secret search algorithm. Google has long-considered mobile usability a factor in ranking sites, and now they are giving it more weight. If you’re a part ofContinue Reading